Why Everyone’s Talking About Jacquemus Right Now

A New Wave of French Chic

Founded by Simon Porte Jacquemus in 2009, the brand has redefined Parisian style. Gone are the stiff silhouettes and overly polished looks — Jacquemus embraces fluidity, warmth, and natural elegance. Think: linen blazers in sun-drenched hues, architectural handbags, and playful proportions that blend high fashion with rural inspiration.

Color Stories and Unexpected Cuts

From the iconic Le Chiquito bag to oversized shirts and asymmetric dresses, Jacquemus dares to be different. Each collection tells a visual story — rich in Mediterranean color palettes, sun-faded textures, and a playful contrast of structure and softness.

This season? It’s all about vivid greens, creamy neutrals, and boxy tailoring. Whether it’s a cropped blazer or a breezy shirt dress, every piece feels like a wearable work of art.

A Social Media Favorite

Jacquemus thrives on Instagram — with campaigns that feel more like modern art than product ads. Scenic lavender fields, sculptural runways, and celebrity fans (from Dua Lipa to Kendall Jenner) have all contributed to the label’s cult-like digital presence.

Owning Jacquemus today isn’t just about wearing a designer. It’s about joining a community of style lovers who appreciate simplicity, innovation, and quiet confidence.

Our Top Jacquemus Picks This Season

• Le Grand Bambino Bag – A structured yet compact bag with gold detailing.

• Tailored Green Blazer – Lightweight, linen blend, perfect for summer layers.

• Oversized Shirts – Relaxed elegance with a designer edge.

Final Word

Jacquemus is more than just a fashion brand — it’s a lifestyle. It speaks to those who find luxury in ease, personality in design, and confidence in simplicity.

Explore our curated Jacquemus edit and bring a touch of sun-drenched sophistication to your wardrobe.

Discover products here.